Berry fruit growers in Poland have joined forces
The entire berry industry is very dedicated to being together and promoting the fruit. The tournament is an example of great cooperation. Together, we show our consumers how passionate we are about what we do. Every day, we encourage them to consume. We invest in the domestic market, and we inspire the world”
said Witold Boguta, the President of the National Association of Fruit and Vegetable Producer Group.
The National Association of Blackcurrant Growers entered an international team of blackcurrant producers. Poland is the world's largest producer and the major exporter of the fruit. We are responsible for more than half of the global production of blackcurrants (53%, data source: IBA).
It’s great to be part of the berry festival in Poland.
said Jens Holme Pedersen (Denmark), the President of the International Blackcurrant Association, a grower on the island of Fyn. He farms redcurrants, blackcurrants and rosehips.
The Berry World Cup integrates the industry at the domestic level, but also internationally. Promotion of berries through sports and playing together. Making children and young people part of the integration process. Building a habit of consuming a portion of Polish berry fruits every day in young consumers. This cooperation of people in the industry is unprecedented. What we share is the desire to promote a serving of berry fruits and sports. Good eating habits and an active lifestyle for all, from children to seniors. We encourage everyone to eat a cup of fresh berries every day. They will give you the energy, and help you cope with the heat. We play together to support the idea we share”
says Dr. Piotr Baryła, the manager of the team, a blackcurrant grower with more than 20 years of experience, the President of the National Association of Blackcurrant Growers (KSPCP) and the Vice-President of the International Blackcurrant Association (IBA).
We promote berries and collaboration
Polish raspberry team
The Lublin region entered a team of raspberry producers. 75% of Polish raspberry production comes from plantations in this area. The Lublin region is one the biggest producers of raspberries in the world. This is also the region with the highest annual number of sunny days in Poland.
The championship builds an awareness in people that the more active you are, the more berries you need in your diet
says Cezary Ziółkowski, the coach of the raspberry growers’ team.
We are promoting a cup of berries every day. We are expanding the market, as if we were expanding the goal. We share passions and we share the responsibility for the result
said Paweł Krawiec, the manager for the raspberry team, a scientist, consultant and international expert on the raspberry market.
The strawberry team was entered by growers from Czerwińsk nad Wisłą, Poland's largest strawberry-growing region.
We can see a growing interest in fruit and the people who grow them. A lot of initiatives aimed at the promotion of berry fruits are born in our circles”
says Szymon Kamiński, the captain of the strawberry growers’ team.
Polish blueberry team
The blueberry team was entered by the Blueberry Growers Association (SPBA), with a large share of growers from the Lublin region. Poland has 40 years of experience and is one of the biggest producers of blueberries in the world. Like every year in July, Polish blueberries will be enjoyed by consumers in more than 30 countries on 4 continents.
We’re not competing over which fruit is better. We are a team and we want to show consumers the benefits of berries
says Kazimierz Wasiak, a grower with 15 years of experience, the captain of the blueberry growers’ team.
Berry fruit growers set a new standard of producers’ maturity. We focus on cooperation, and we work every day to promote a joint offer for consumers
says Ireneusz Komorowski, the President of the Blueberry Growers Association with contentment.
The Berry World Cup inspires all berry enthusiasts, producers and consumers alike. It’s an event that makes us all believe that these small fruits have a great power to change people. And that they are our own, Polish fruits, which we should be proud of
adds Krawiec, the manager of the golden team of Polish raspberries.
Source: National Association of Fruit and Vegetable Producer Groups
The study was funded by the Fruit and Vegetable Promotion Fund as part of the campaign Time for Polish Superfruits! run by the National Union of Fruit and Vegetable Producer Groups. The idea to hold the Championship originated in 2018, as part of the Summer with Blueberries campaign.
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